Search Engine Marketing (SEM) Bournemouth, Dorset
What is SEM or Search Engine Marketing?
Search Engine Marketing or SEM is essentially marketing in search engines like Google and Bing. This is often confused with Search Engine Optimisation referred to as SEO, SEO is the practice of getting your search results seen organically without paying for ads.
Why use Search Engine Marketing?
When starting out or working in a competitive sector search engine marketing can be a great way to get your business seen. Search engine marketing is a really effective form of advertising because the people seeing your ads are motivated buyers. You know this because they are searching under the keywords set by you. So rather than targeting someone’s interests, for example, you are targeting something they are actively looking at. This makes them much more likely to convert.
Does SEM work?
Yes, search engine marketing can be hard and depending on your niche can be expensive. But if you know your numbers and take the time to invest in the platform, it can yield some excellent returns. A lot of people dismiss search engine marketing after trying it themselves and not optimising the ads correctly, it takes time and refinement to succeed.
Is SEM (Search Engine Marketing) expensive
Is SEM better than SEO?
No, not necessarily. Search engine marketing will create very quick results whereas search engine optimisation is more of the long game. But once you have done the hard work with SEO, you essentially get a lot of eyes on our business for no ad spend. In most cases, I recommend that people focus on both to some degree, as one can positively affect the other.
What to know more about how search engine marketing or search engine optimisation can benefit your business? Get in contact using the form below or call me on 07878178336.