Freelance User Experience Designer Bournemouth, Dorset
UX, short for User Experience is something we quite often overlook, it is only when a project is completed and the budget is gone that is becomes apparent. User experience is nothing more than offering your user a set of clear tools to achieve the job they are there to do, whether that is reading a document or buying a product.
A lot of user experience design is common sense, how would you use the site or application and what could currently be improved upon. Its really just about stepping back from technical specs and seeing the bigger picture of how your site should work. If you get it right from the beginning you will save a lot of time and money in the long run and your users will be a lot happier. Of course, all websites and projects are an evolution and do change frequently, but having this core set of values to work from is a very good start.
Areas of User Experience Design include things like
- User Journey
- Site Performance
Importance of these in an online store
- User Journey is what gets your users on to your site, all the way to checking out and receiving confirmation emails. This is a good time to use your analytics data to see what pages customers are landing on, using the most and where you are losing customers on the site.
- Site performance really matters because queues and waiting make customers doubt impulse decisions, slow websites do the same. Sometimes the only thing that makes you go through with the purchase is the human element in a shop, online that is gone. Online customers want fast loading pages, this is especially true in the checkout process.
This is a small part of User Experience Design but there is so much that can be observed and improved upon in just these two sections. The principles of User Experience Design should be used in everything from a simple blog website to a large online store.
If you want to discuss User Experience Design in a new or existing project use the form below.