Social Media Online Marketing Bournemouth, Dorset
Social Media is one of the most accessible and powerful Online Marketing tools available to businesses. Yet many companies think that it is of no benefit to them, as their company does not fit the right criteria to use it. Online Marketing all about knowing your user and building a strategy to reach them in a way that is accessible and compliments your core product. Social Media is so vast that it can be used in almost any way, to suit any strategy or company. It all boils down to very simply having your customer base somewhere where you can interact with them and get feedback going with two way conversations.
In the past Email Marketing and Press Releases on your website or blog were the way to reach your customers. These are still perfectly valid means of communication and still widely used by big companies. But in terms of feedback this is a one way street and you can only track who visited the press release, opened the email or clicked a link, did they respond well to it and could parts of it have been improved? Marketing through Social Media opens up that channel to a two way conversation with the customer or user and allows you to fully engage with them. It also gives your current customers or users a chance to share the things about your company they love and even the things they don’t. You may not like all the comments or posts out there, but this is priceless market research and is being given to you for free with a chance for you to address it head on.
Its no secret that building that social user base can be time consuming and takes hard work, but the insights you gain from it are invaluable to the business. People will come and go from your social networks, but you can always count on your core die hard fans of the company to drive you on. Businesses often need to evolve quickly to survive in the current market and your customer base can sometimes help steer you in the right direction. Want to chat about your Digital Marketing Strategy? Get in contact and we can talk through it.