Squarespace Website Builds Bournemouth Dorset

Squarespace Website Builds Bournemouth, Dorset

Squarespace website builds have become huge over the past few years, part of this is due to their aggressive online marketing. You can’t watch a video on Youtube without seeing an ad for Squarespace.

Squarespace is billed as a way to set up a website or online store very quickly yourself, without any outside assistance. This is fine for a static portfolio or something that doesn’t generate lead or sales. But when you throw those complexities in to the mix, its not one size fits all and they can’t support your business needs. You are putting a lot of reliance on their platform and you need someone to make sure your online business processes are working efficiently and that your website is pulling its weight.

Over 90% of online business startups fail, so make sure you are doing everything you can to get your business processes nailed down before going live. Thats not to say that you can’t have a successful store using Squarespace, but it is just a tool. A nice looking theme alone will not work. You need to have all the other pieces in place around it, like good site usability , high quality photography to showcase your products , SEO so people can find your products  and online marketing to sell your products.

If you are looking to start a Squarespace website or online store and just want a bit of assistance to get it off the ground, you can contact me using the form below. Squarespace does make setting up an online store very easy but there are lots of moving parts to an eccomerce website and you need to get them right to make it work efficiently. Its a lot easier to get your website set up correctly from the outset then to go back retrospectively and change it once the store has regular customers and a growing product catalogue.

It may be that you have outgrown the Squarespace platform and need to move in to something that suits your needs better. Squarespace is the perfect place for low budget start-ups to get their brand and products out in the wild but it isn’t a particularly flexible or scalable platform for ecommerce. If this is the case, then we could run through your requirements and see what options there are for your next steps in scaling the online side of your business.

I wrote a short post about whether you should consider using Squarespace, you can read it here.

 

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