PPC Ads Bournemouth, Dorset | Pay Per Click Marketing
Promote your products and services to the right audience.
PPC advertising or Pay Per Click is a form of digital advertising that allows you to drive customers to your website while only paying for customers that land on your website or generate a lead in another way.
Pay per click advertising is well suited to any business looking to get their products and services in front of tailored audiences. These audiences are highly customisable in terms of the demographic they fit in to and where they are in their purchasing journey.
You can target people who enjoy similar products or services or people who are actively looking for something and are showing intent to buy. This means you can set up highly effective advertising campaigns that will drive results.
Once the campaigns are up and running there are many options to enhance it with other marketing strategies such as remarketing and creating custom sales funnels.
The main mistakes I see people making in pay per click campaigns is not optimising the ads, both in terms of the ads themselves and the audience’s they are targeted to. The next mistake is not optimising the website to convert the traffic that the ads are bringing in. Getting this right is as important as the ads themselves.
All businesses are different and have marketing channels that are better suited to them. A lot of the fundamentals remain the same but the campaigns and marketing funnels must be adjusted accordingly.
Google has recognised me as a Google Ads certified professional, meaning that I’ve passed multiple assessments that assess my product expertise. I’m qualified to help you grow your business on the web using Google Ads.
If you would like to discuss running PPC ads then feel free to get in contact using the form below.