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Video Marketing Bournemouth, Dorset

Video Marketing Bournemouth, Dorset

Why use video marketing

Video marketing has become a cornerstone of digital advertising over the past few years. Traditional TV advertising is being cast aside by other forms of video marketing due to the custom audiences they can target. Advertisers are no longer just running their ads in between relevant TV shows to their audience. Digital video advertising allows you to intelligently target much more specific audiences, not only on the content they watch but on their interests and buying behaviours.

What are the advantages of video marketing

Not only can advertisers define a much more suitable and refined audience, they can also use ongoing data to run video ads at maximum efficiency. Traditional TV advertising just cannot compete with the data available because all they have are viewing figures and there is no way to track leads from the advertisement. Other video advertising methods can offer views through TV, Desktop, Tablets and Smartphones complete with all the data you need to make your video advertising campaigns thrive. The barrier to entry is also much lower, anybody with some useable video content and modest advertising budget can try it. 

How can I help your business?

I produce promotional business videos and I am Google Ads Certified, so I can work with you to create some video content and distribute it to the right audience. If you already have video content, we can work to make it maximise its potential. I am based in Bournemouth, Dorset but can travel further afield to meet for consultations. Businesses only looking to run ad campaigns from existing video content can be based anywhere worldwide as I can manage and run these campaigns remotely.

Get in contact to discuss using video advertising to leverage your business

7 + 12 =

Steven Litton | Digital Media Specialist https://www.stevenlitton.com Front end web designer, photographer and video producer Thu, 18 Nov 2021 10:09:47 +0000 en-GB hourly 1 https://wordpress.org/?v=5.8.2 Evernote not saving notes on Android or iOS https://www.stevenlitton.com/how-to/evernote-not-saving-notes-on-android-or-ios/ https://www.stevenlitton.com/how-to/evernote-not-saving-notes-on-android-or-ios/#respond Wed, 17 Nov 2021 20:46:36 +0000 https://www.stevenlitton.com/?p=9102 The post Evernote not saving notes on Android or iOS appeared first on Steven Litton | Digital Media Specialist.

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Evernote notes not saving in Android or iOS app after an update or on a new device? This is a really frustrating issue and I have encountered it twice now. It took me two steps to resolve it on my device the first time and then the next time I had to do the extra steps noted below.

Step 1 – Check your device allowances

This may sound silly but I was caught out here and there was no warning that I had gone over the 3 devices that my Plus account allows. This was an oversight on my part because I was switching to a new phone and left the old one still active.

Step 2 – Check for Evernote app updates

Head over to Google Play or the iOS App Store and make sure that your version of Evernote is right up to date. Sometimes this simple step can resolve the issue.

Step 3 – Update your default notebook

The main issue can be that Evernote does not carry over the default notebook correctly. So you essentially have nowhere to save your notes by default. This means you can update notes and sync them but you will not be able to create new ones which is very frustrating. You will know if this is the issue because the name of the notebook you are saving too should be between the save tick and the title of the note you are creating. If it is not there then you need to do the following.

Evernote not saving notes on Android or iOS

Log in to the web version of Evernote, you cannot do this on a mobile device, it will have to be a Mac or PC desktop or laptop. Click on notebooks in the left menu and then select your default notebook and rename it.

Evernote not saving notes on Android or iOS

If this does not work, you can try creating a new notebook in the Android app and assigning that to be the default notebook in the notebook settings menus.

Now head back over to Evernote and you should see it there now in your Notebooks. This will now allow you to save notes!

Step 4 – Logging out and logging back into Evernote

This sounds silly but I have found on occasions this has forced Evernote to perform a comprehensive sync of the notes and notebooks. It can sometimes get things moving again, remember to be patient with your notes syncing

Step 5 – Emailing notes to Evernote

If all else fails, you can actually email yourself notes to your unique Evernote email address found in the Account Summary in the desktop version of Evernote.

I used to love Evernote but over the last few years, some of the updates have been buggy and ultimately just made to push higher subscriptions.

The new interface with the home screen has just been put there to push upgrades, it’s a total mess by default, unintuitive, and a hindrance.  You can customise it on a higher plan to be less terrible but as someone who has been paying for Evernote for the last 5 years, I find that insulting.

I hope this helps and you come out the other end of this with more hair than I did. If you have any suggestions for better note-taking apps, I would love to hear them. 

The post Evernote not saving notes on Android or iOS appeared first on Steven Litton | Digital Media Specialist.

]]> https://www.stevenlitton.com/how-to/evernote-not-saving-notes-on-android-or-ios/feed/ 0 Can’t connect Rode Wireless Go 2 to Rode Central Android app https://www.stevenlitton.com/how-to/cant-connect-rode-wireless-go-2-to-rode-central-android-app/ https://www.stevenlitton.com/how-to/cant-connect-rode-wireless-go-2-to-rode-central-android-app/#respond Fri, 15 Oct 2021 11:36:59 +0000 https://www.stevenlitton.com/?p=9087 The post Can’t connect Rode Wireless Go 2 to Rode Central Android app appeared first on Steven Litton | Digital Media Specialist.

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Can’t connect Rode Wireless Go 2 to Rode Central Android app? ‘Please connect a Rode device’.

Today Rode released an amazing update for the Rode Wireless Go II but it came with some frustration. Today they have released a brand new Android and iOS app for tweaking settings on the mics, meaning you no longer need a laptop to make small changes to the settings which is amazing news! You can also now use the Rode Wireless 2 mics with Rode Connect but this was another issue for me unfortunately which I haven’t resolved.

Connecting the Rode Wireless Go 2 to the Rode Central Android or iOS app

Step 1 – Install the correct app

The first thing you need to do is to download the Rode Central mobile app which is now available for iOS and Android. Make sure you are using this app and not one of the other apps like Rode Reporter, which is worth downloading but off-topic.

Step 2 – Use the correct USB cable

You will need the appropriate cable to do this first off, so that is the Rode S16 cable for Android users (USB C to USB C) or the S15 for iOS, this is the Rode S16 USB C to Lightning cable. Using 3rd party cables will likely not work but I cannot say I have tried this extensively.

Step 3 – Update the Rode Wireless Go 2 firmware (1.8.1 – at the time of writing)

You need to update your Rode Wireless Transmitters and Receivers to the latest firmware using the Rode Central desktop application. This was where I had my issue. My desktop app said my Rode Wireless Go 2 units were up to date using firmware 1.2.4 which I believed to be true. But when connecting to the Android app it just didn’t register that the mic was connected even though I could see it as an audio input in the Rode Reporter app.

I couldn’t find the latest firmware version online so I decided to uninstall the Rode Central application entirely and then try to connect the units again. Sure enough, there was a firmware update that took them all the way up to version 1.81! It was like the older version of the app was unable to search for new firmware updates, this may have been bug fixed in the new version (i hope). Make sure to update the firmware on all 3 units.

Step 4 – Connect to your phone or tablet

Now you have the latest firmware on your Rode Wireless Go 2 units and you have the correct app and cable you can simply open the app, plug in the units and they will show in the app. Now you can make changes to the settings on your transmitters and receivers.

Device still not showing in the app?

Make the sure cable is fully pushed in on both sides, this has caught me out a few times using the desktop app. Also make sure the unit is switched on and not just charging. If you still can’t see it you can download the Rode Reporter app and see if the receiver works using that. If it doesn’t then your cable is not working correctly.

Rode Connect application not working on Mac

Error – Missing fonts, please re-install Rode Connect is the message I receive after installing it but I cannot seem to get it to work correctly. If anyone has an insight into that, please let me know in the comments and I would greatly appreciate it.

Please note: At the time of writing this, the app does not allow the firmware to be updated through the app or the ability to download audio files.

If you believe any part of this article to be wrong, please let me know in the comments. This is a day one fix and I am still learning what the app can do.

I hope this helps and happy recording!

The post Can’t connect Rode Wireless Go 2 to Rode Central Android app appeared first on Steven Litton | Digital Media Specialist.

]]> https://www.stevenlitton.com/how-to/cant-connect-rode-wireless-go-2-to-rode-central-android-app/feed/ 0 Insta360 One X2 issues and how to fix them https://www.stevenlitton.com/how-to/insta360-one-x2-issues-and-how-to-fix-them/ https://www.stevenlitton.com/how-to/insta360-one-x2-issues-and-how-to-fix-them/#comments Mon, 26 Jul 2021 13:51:08 +0000 https://www.stevenlitton.com/?p=8994 The post Insta360 One X2 issues and how to fix them appeared first on Steven Litton | Digital Media Specialist.

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Shutter button not working on Insta360 ONE X2

To get the camera working you need to activate it, otherwise, the shutter button doesn’t work. It will pop up a message saying ‘please install the Insta360 app’. So to get the camera working you will need to install that app and connect to it over Bluetooth or WiFi, it is recommended to have both switched on.

Issues activating Insta 360 ONE X2

I wasn’t logged in to an account when I first connected and then the option to activating would flash up but not be usable and the camera would connect automatically but not activate. To overcome it I had to go to settings and under ‘connect camera’ and then select the connected camera and it will give the option to disconnect. Do this and then when you reconnect it the camera will activate (be sure to be logged in to an Insta360 account).

Insta 360 ONE X2 not switching on

The battery catch is very fiddly, the side can look like it is flush but one of the catches may not be fully in. Make sure your battery is charged and both catches are fully clipped into the side of the unit. Then long press again to try and switch it on.

External mic not working on Insta360 ONE X2

If you are like me and thought the Rode Wireless Go 2 using the RC16 USB cable or USB C equivalent mic would plug straight into the Insta360 ONE X2 you can’t unfortunately. You need to buy the audio adapter, which is sold separately.

When you have the adapter be sure to remove the rubber USB C port protector entirely so it can sit flush against the camera. It will just pop out with a bit of force. The mic adapter is quite a nice accessory, it sits just out of view of the camera with a bit of clever mic placement. It also indicates on the camera whether it is connected or not. If you have it connected with no mic attached it will fall back to the internal mics which is a nice touch. The only drawback for me is the fact that it only accepts a mono signal as opposed to stereo.

External mic too loud or quiet on Insta360 One X2

There are only a few recommended mics for the Insta360 ONE X2 adapter but I have tried a few that are not on the list and they work fine. One thing to bear in mind though is that the Insta360 has no audio interface in terms of levels. So if your mic has no gain options you may need to practice with mic placement to get the right sound levels.

The reason I like using the Rode wireless Go 2 with the Insta360 ONE X2 is the fact that it is small and can be hidden out of view and it also has multiple simple gain controls that are useful when the camera has none.

Rode Wireless Go has no sound on Insta360 ONE X2

I still actually was having issues with the audio adapter but it was really down to user error and a very specific problem. I had my Rode Wireless Go 2 mics set to split channels and I was plugging in the right channel mic. This didn’t pick up any sound due to it not recording on both channels but once I set it back to the merged mode in Rode central it was working fine as a mono input. This would not be a problem with the original Rode Wireless Go as you do not have that option.

But if you planned on recording two mics on separate audio channels, that is not possible at the time of writing this. I do hope that is something they address, certainly in the next iteration, it is a shame to not be able to pick up multidirectional sound externally. It is slightly disappointing paying the extra for a mono adapter but I appreciate it is going beyond the way the camera is intended to be used and it is nice you have the option to use an external mic.

External mic audio too quiet or distorted on the Insta360 ONE X2

Distorted audio that sounds quiet is likely to be down to using the wrong type of microphone cable. A simple way to check is by counting the black bands on the microphone jack. If you have three, then you are using a TTRS cable and need to be using a TRS cable that has 2 rings. You can read more about this issue here.

Video recording keeps stopping on Insta360 ONE X2

Be sure that you are using a high-quality Micro SD card as the Insta360 ONE X2 requires a lot of space and speed to capture all the information it needs to save the video files. If you plan on using the larger video settings then it is recommended to get a large card (accepts up to 1TB) that is at least class 10 (c10).

Upgrade firmware on the Insta360 ONE X2

The first thing to do when you have any issues with the Insta360 ONE X2 is to check if there is a firmware update. To install it, you can plug your micro SD card into your computer and download the latest version from here https://www.insta360.com/download/insta360-onex2. Then all you need to do is drag the file into the root of the card (outside the DCIM folder) and then when you plug it back into the camera and switch it on, it will do the update for you. This will quite often resolve any little bugs or issues you are having. Don’t try to turn the camera on or off while it is updating, just leave it until it is finished.

Update the Insta360 app

Be sure to keep the Insta360 app up to date as this will provide the latest bug fixes and new features to control the camera. These types of apps always have bugs, especially on Android due to the sheer amount of configurations people are using.

Insta360 ONE X2 Footage not working in premiere

To make the .inv files work in Adobe Premiere Pro you need to install the Insta360 Premiere plugin along with Insta360 Studio. It is also worth installing the GoPro Reframe plugin, which allows you to pan and tilt through the 360 footage in a traditional 2d video format, which is ideal for reframing shots.

I hope this helped and you enjoy the camera as much as I do!

If you have experienced any issues that are not listed here then feel free to drop them in the comments.

Artgrid 2 months free worth up to $99
Artlist 2 months free worth up to $33

Please note: This post contains some affiliated links, you will never pay extra for the products but I receive a small commission when a purchase is made, this allows me to keep writing content like this.   

The post Insta360 One X2 issues and how to fix them appeared first on Steven Litton | Digital Media Specialist.

]]> https://www.stevenlitton.com/how-to/insta360-one-x2-issues-and-how-to-fix-them/feed/ 2 Is Artgrid worth it for stock video? | Using stock video for commercial work https://www.stevenlitton.com/video-editing/is-artgrid-worth-it-for-stock-video/ https://www.stevenlitton.com/video-editing/is-artgrid-worth-it-for-stock-video/#respond Tue, 13 Jul 2021 08:25:49 +0000 https://www.stevenlitton.com/?p=8959 The post Is Artgrid worth it for stock video? | Using stock video for commercial work appeared first on Steven Litton | Digital Media Specialist.

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Is Artgrid worth it? Is stock video in general worth it? My answer will always be yes and there are many different reasons as to why

The perception of stock footage

Stock images and stock footage get a bad reputation, with the perception of it mostly being business handshakes and cheesy scenes. Artgrid really breaks that perception with the footage not only being excellent quality but cinematic at the same time. The key to stock imagery or stock footage is using it tastefully, it shouldn’t stand out, it should complement the work you have already done and look seamless.

Using Stock Footage In Promotional Videos

Artgrid really earns its way into my work toolkit for promotional videos. A lot of clients come to me with just some images and no video and no time or budget to shoot any. Artgrid allows me to make the videos much more engaging by taking the more generic topics in the video and using stock footage. Very often these are topics that would be very hard, if not impossible for me to shoot, especially on a budget. Video will always be more engaging than an animated photo, even for generic topics.

Why use stock footage?

I find Artgrid footage perfect for any generic b-roll that I don’t have time to shoot. A good example of this is timelapse, clients love it but I rarely have time to shoot a location-specific timelapse, so I will take something from stock that fits in nicely.

Artgrid was a godsend during Covid, I was unable to shoot new footage for clients but I was able to still create fresh content using a mix of archive footage and stock video. This created some challenges but allowed me to get creative with how I used stock footage.

Using it as a tool to gain clients

I use both Artgrid and Artlist and I will always mention that when quoting for work. Depending on the scale of the project and the way the payment is calculated I will work it into the quote. I will provide the client links and mention that any music or video sourced from the stock libraries will be included in the overall quote.

Stock footage and audio can be expensive, so it is a big benefit to the client, not having to pay for that separately and navigate the minefield of licensing assets. Many clients are shocked at how much licensing stock footage costs, especially if you need a lot of it.

How much is Artgrid?

Artgrid has a variety of plans, I use the 4K creator plan which at the time of writing costs $40 (£28) a month. They have an HD plan at $25 (£18) a month or a Pro RAW/LOG plan at $50 (£36) a month and that includes footage up to 8K log using the ProRes codec. I personally like the 4K tier because although I supply mostly HD content, it means I have 4K clips when I need them and for HD projects I can crop into the footage to make it work with titles and graphics. There are times when I would like a little more flexibility in the colour grade for stock footage but this more of an edge case for the projects I am working on. If things were to change I think I would move up to the next tier because having that control over the footage is useful. All plans are paid annually but you can trial ArtGrid completely free and you can get 2 months FREE on an annual plan using this link with a 14 day money back guarantee.

Artgrid Pricing - Is Artgrid Worth It?

Another nice thing is that they often have member perks like free LUT, overlays, and SFX packs. My favourite part is that all plans come with unlimited downloads and a really simple license that includes lifetime use of the footage across all platforms. You can read more about the ArtGrid license here.

So is Artgrid worth it?

For me, yes, it more than pays for itself each month and I feel it really improves the quality of my videos. It allows me to add clips that I otherwise could not obtain and for the more generic sections and allows me to get more creative in the client-specific areas of the video.

It’s not perfect, there have been times when I have had to go elsewhere to find the odd clip, but that tends to be rare and the simple licensing of Artgrid more than makes up for it. There are many other services for stock footage available, so be sure to shop around, taking licensing and pricing into consideration and choose what’s right for your workflow.

Artgrid 2 months free worth up to $99
Artlist 2 months free worth up to $33

Please note: This post contains some affiliated links, you will never pay extra for the products but I receive a small commission when a purchase is made, this allows me to keep writing content like this.   

The post Is Artgrid worth it for stock video? | Using stock video for commercial work appeared first on Steven Litton | Digital Media Specialist.

]]> https://www.stevenlitton.com/video-editing/is-artgrid-worth-it-for-stock-video/feed/ 0 Fix Adobe Premiere Corrupt Render https://www.stevenlitton.com/video-editing/fix-adobe-premiere-corrupt-render/ https://www.stevenlitton.com/video-editing/fix-adobe-premiere-corrupt-render/#respond Thu, 08 Jul 2021 20:13:38 +0000 https://www.stevenlitton.com/?p=8934 The post Fix Adobe Premiere Corrupt Render appeared first on Steven Litton | Digital Media Specialist.

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Fix corrupt renders in Adobe Premiere Pro

There is nothing more frustrating than spending a long day editing and waiting for the video to render to then find the final output is corrupt. I have had this issue in the past, with inconsistent results, flickering video, purple and green frames, and all kinds of artifacts in the footage. I am going to tell you how to fix corrupt renders in Adobe Premiere Pro.

Fixing Black and White corrupt renders or Pink/Purple and Green renders in Adobe Premiere Pro

In short, this is due to your GPU not being able to handle the exporting of video in your current project settings. You may find that some parts of the video will render correctly but other parts will come out purple, green, and have static type artifacts in them. If this is the case, don’t worry, it’s a quick fix and you will be back editing.

This is most likely to happen if you have just installed Adobe Premiere on your machine and have not refined the project settings to suit your machine. Usually, a clear sign is that the footage plays back and looks good in the edit but renders out with purple and green lines throughout the video. This issue can also come in the form of black and white corrupt video if you use Lumetri color on your clips. You can overcome this by going to

file -> project settings -> general

and changing the renderer from the recommended one to ‘Mercury playback engine software only’

This should now resolve your issue, try exporting the video again with a new filename (not overwriting an old export). Remember you may need to do this for other projects with incorrect settings, but now you know how to quickly resolve it.

On another note, if your machine is not really equipped for video editing then it is worth looking into creating proxies. Proxies are essentially low-resolution copies of your raw footage. You will need a little extra storage space to keep them but this will speed up your workflow dramatically. It will allow you to scrub through your footage and watch it much more smoothly without having to render it all. This is a godsend if you are working on a laptop, using large raw files, or an older machine that is struggling to keep up.

Happy editing!

Artgrid 2 months free worth up to $99
Artlist 2 months free worth up to $33

The post Fix Adobe Premiere Corrupt Render appeared first on Steven Litton | Digital Media Specialist.

]]> https://www.stevenlitton.com/video-editing/fix-adobe-premiere-corrupt-render/feed/ 0 Shopify Order Conversion Tracking for Google Analytics 4 https://www.stevenlitton.com/ecommerce/shopify-order-conversion-tracking-for-google-analytics-4/ https://www.stevenlitton.com/ecommerce/shopify-order-conversion-tracking-for-google-analytics-4/#respond Mon, 10 May 2021 21:34:21 +0000 https://www.stevenlitton.com/?p=8878 The post Shopify Order Conversion Tracking for Google Analytics 4 appeared first on Steven Litton | Digital Media Specialist.

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Use a plain text editor to edit the code below with your own G Tag ID.
 
{% if first_time_accessed %}
<script async src=”https://www.googletagmanager.com/gtag/js?id=G-YOURTAGIDHERE”></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag(‘js’, new Date());
 
gtag(‘config’, ‘G-YOURTAGIDHERE’);
 
var shipping_price = ‘{{shipping_price | money_without_currency }}’;
shipping_price = shipping_price.replace(“,”, “.”);
 
var total_price = ‘{{total_price | money_without_currency }}’;
total_price = total_price.replace(“,”, “.”);
 
var tax_price = ‘{{tax_price | money_without_currency }}’;
tax_price = tax_price.replace(“,”, “.”);
 
gtag(‘event’, ‘purchase’, {
currency: “{{shop.currency}}”,
transaction_id: ‘{{order.transactions[0].id}}’,
shipping: shipping_price,
value: total_price,
tax: tax_price
})
</script>
{% endif %}

The post Shopify Order Conversion Tracking for Google Analytics 4 appeared first on Steven Litton | Digital Media Specialist.

]]> https://www.stevenlitton.com/ecommerce/shopify-order-conversion-tracking-for-google-analytics-4/feed/ 0 Shopify Orders Not Showing In Sales Reports | Fix Shopify Order Reports https://www.stevenlitton.com/ecommerce/shopify-orders-not-showing-in-sales-reports/ https://www.stevenlitton.com/ecommerce/shopify-orders-not-showing-in-sales-reports/#respond Mon, 22 Mar 2021 20:17:46 +0000 https://www.stevenlitton.com/?p=8795 The post Shopify Orders Not Showing In Sales Reports | Fix Shopify Order Reports appeared first on Steven Litton | Digital Media Specialist.

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Why aren’t my orders showing in my sales reports in Shopify?

If orders are not showing in your Shopify reports then it may be that your payment gateway is still set in test mode. You can check this in the payment provider menu under ‘settings’ and ‘payments’ in the admin section of Shopify.
 
Shopify Payments Menu | Shopify Orders Not Showing In Sales Reports
If test mode is running then you will see the message ‘Shopify Payments is running on test mode’
Shopify Test Payments Warning

What is Shopify Payments Test Mode?

Shopify Payments Test Mode allows you to test the way your checkout will look for customers before going live. All you need to do is go to your preview store and add items to the cart and checkout as you would normally, when you reach the payment section, the test gateway will be ready to use.

How do I run test payments in Shopify?

You can run a successful test transaction using payment details in this link https://help.shopify.com/en/manual/payments/shopify-payments/testing-shopify-payments You simply copy a card number from there and paste it in to the ‘Card Number’ field. The name must be any two names with a space in the middle, the expiry date needs to be any date in the future and the ‘expiry code’ can be any 3 numbers. When you press ‘Pay Now’ you will see the success page and you be able to see the order in the admin section of Shopify, it will be marked as a test order

You can also run a failed transaction by using the ‘Card Declined’ numbers from that same link above.

Why does the Shopify test payment gateway need to be disabled?

you cannot use real credit cards through the test mode so you should not enable it on a production store. If you are receiving orders then you will need to contact the customer to explain there has been an issue and create a new manual order.

Always be sure to check that payments have been taken before fulfilling them. 

Shopify orders still not showing In sales reports?  

10 + 5 =

The post Shopify Orders Not Showing In Sales Reports | Fix Shopify Order Reports appeared first on Steven Litton | Digital Media Specialist.

]]> https://www.stevenlitton.com/ecommerce/shopify-orders-not-showing-in-sales-reports/feed/ 0 Fimi Palm 2 review | Is the Fimi Palm 2 worth it? https://www.stevenlitton.com/video-gear/fimi-palm-2-review/ https://www.stevenlitton.com/video-gear/fimi-palm-2-review/#comments Sat, 02 Jan 2021 10:43:42 +0000 https://www.stevenlitton.com/?p=8571 The post Fimi Palm 2 review | Is the Fimi Palm 2 worth it? appeared first on Steven Litton | Digital Media Specialist.

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What is the Fimi Palm 2?

The Fimi Palm 2 is the second generation handheld camera and 3-axis gimbal from Xiaomi. It aims to offer a hassle-free way to capture professional-looking video at a low price tag. This Fimi Palm 2 review is not about awarding stars to the product, I just want to run through the pros and cons of it, along with some alternatives.

For total disclosure, I do own the camera, I paid for it myself and I have not been given anything to do this review. This is simply my own opinion on the camera to date. I will be constantly updating this post whist I create more content with the Fimi Palm 2 and new firmware is released.

Form Factor

The form factor is where the Fimi Palm 2 gets interesting. It’s tiny, fitting in the palm of your hand comfortably, and only weighs 145g. So it is a truly pocketable camera with some great smart features built-in.

Fimi Palm 2 Box

Features of the Fimi Palm 2

The Fimi Palm 2 can shoot video up to 4k at 30fps and 2.7k at up to 60fps. It also has slow-motion modes for 1080p modes of up to 4x speed. Additionally, it offers features like time-lapse, panoramic photos, and hyperlapse. The battery can last up to 5 hours on a single charge, which is perfect for a day out shooting. It can be charged using a USB C cable, so if you need more power, you can charge it on the go with a power bank or car charger.

How much does the Fimi Palm 2 cost?

The Fimi Palm 2 is £169 ($199) and comes with a charging cable and travel case. For a tiny bit more you can get a bundle with a micro SD card if you don’t already have a spare lying around. It is not available through traditional high street outlets but you can get it online through the official Fimi store on AliExpress or through Amazon UK or US when stock becomes available. I ordered mine from the official Fimi store on AliExpress, shipped to the UK and it was dispatched within a day and I had it from China within 2 weeks.

Fimi Palm 2 Competitors

The closest competitor to the Fimi Palm 2 in terms of form factor and functionality is the DJI Osmo Pocket. The Osmo Pocket 2 costs £339 of the creator combo at £469 and the original Osmo Pocket costs £329.

Although the Fimi Palm 2 is half the price of the Osmo pocket and it has a built-in mic jack and a tripod thread, as well as WiFi and Bluetooth. These come as an additional extra ‘do it all handle‘ for the Osmo Pocket at £95.

Fimi Palm 2 Features

I love DJI products, I have gimbals, drones, and cameras made by them but the Osmo Pocket needing the extra pieces to be functional just seems a bit impractical to me.

But the Osmo Pocket is different in the sense that it shoots 4k at 60fps and it has a narrower field of view with the option to use a wide-angle lens. The sensor on the Pocket 2 is also larger. I think it is probably fairer to compare the Fimi 2 to the Osmo Pocket 1 but it is still cheaper with the functionality on offer.

The Feiyu Pocket also looks like a great competitor to the Fimi Palm 2 but unfortunately, I haven’t been able to get hold of one yet. It has a really low price tag and is capable of 4k video at 60 frames per second and a slightly bigger built-in screen. It is even lighter than the Fimi Palm 2 but the battery life is slightly shorter as you would expect. The lack of a control joystick for the gimbal and microphone socket is a bit of a downside. 

Practicality

In terms of practicality I love it, it’s so small to carry around and the battery life is solid. You can just get this thing out and be shooting in no time. It can sometimes be the case that the best camera, is the one you have with you, and this ticks that box.

Fimi Palm 2 App For Wireless Control

Usage

The footage is more than useable for YouTube and social. For anything requiring higher quality, you would need to upgrade to a larger sensor and find something that offered higher frame rates in 4k. I have used some Fimi shots in paid work but I tend to use it to quickly practice shots and create quick concept edits. I have used it to meet clients onsite before shooting to get some reference shots and put some camera moves in to practice.

Limitations

This is never going to be great in low light, the sensor is tiny. Phones are also not great in low light, especially for a video in high frame rates. Phones tend to fix a lot of the noise and grain whilst processing it. You can do this when editing the footage. But for any kind of low light situation, it will never be my first choice.

I see a lot of people saying the audio is not clean and the mic issues are simply just going to happen, any mic exposed to the wind will sound bad without a windshield. You can use cameras worth thousands and the built-in mic will still sound bad in the wind. If you want the audio to be useable then you need to stay out of the wind and attach/hold a tripod or Gorillapod when using the internal mic. Alternatively, you can use an external mic with a windshield and attach it to the tripod thread.

Problems with the Fimi Palm 2

The audio sync issue people seem to encounter for the most part is when people are filming in a different frame rate to the one they use in the timeline when editing. This is not to do with the camera, it is a mistake in the editing process.

For crackling audio when using wireless mics you need to remember to not have the transmitter and receiver too close together and if there is interference you need to change the channel to find a clean one. When using wired mics, always be sure to use quality cables that are the appropriate length. You can read more about resolving microphone issues here.

To write large image and video files in quick succession you need a fast micro SD card. Make sure to buy them from a reputable reseller as there are tons of imitation cards available online. These cheap replicas will drop frames and corrupt files, so be sure to just spend that little bit extra and get a quality card. Anything class 10 or above should handle most tasks, my cards of choice are usually the SanDisk Extremes.

One problem you will likely face will be the app, they are trying hard to get everything working but there are always some bugs in the early days of a release. Android users often bare the brunt of the issues because Android devices are all so different, it is sometimes hard to make something work universally. The device does work independently and you have to remember that. Don’t expect the app to be perfect.

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Do you need it?

Why wouldn’t I just use my phone? Your phone might actually produce cleaner video in certain situations but the Fimi Palm does some things your phone just can’t replicate.

For one, it is on a gimbal, so you can get really smooth, consistent pan and tilt movements. It is much nicer in terms of ergonomics, you can just hold it nicely in one hand and it has a tripod thread built right into it for sitting it on a table, etc. The last reason is that you can just use a micro SD card and the battery in the Fimi and not worry about phone storage or battery life, it’s totally independent.

The fact that it has a gimbal means it can combine with smart tracking and allow you to be free to move whilst the camera follows you around. You can also do fun things like recording driving scenes, jib shots, and simulate aerial footage using the tracking without risking your phone’s screen. The fact that it costs a fraction of a phone means you can be a little more adventurous with it.

Should you buy the Fimi Palm 2?

I think this camera is really suitable for anyone looking to move up from filming on their phone. It’s perfect for creating social content for Tik Tok and Instagram as well as longer-form content like Vlogs. Although you may want to consider spending the extra on an external mic for Vlogging use.

I think if money isn’t an issue then the Osmo Pocket 2 is the better of the two cameras overall. The specs are just that little bit better and it is a slightly more polished product as a whole. You will just have to stump up for those extra accessories if you want an external mic jack or wireless control. You just have to remember how much you are actually getting for the price with the Fimi Palm 2 when you take some of the bugs/limitations into account.

If you like using your phone and you want the additional stabilisation and smart tracking features then you could get the DJI Osmo mobile, which is an excellent accessory and very affordable. The gimbal folds up nicely, so you can just throw it in a bag and pull it out when you need it. Combine this with Filmic Pro and it can produce some fantastic results.

If the size isn’t an issue then you will obviously get better footage on a DSLR or mirrorless camera mounted to a full-size gimbal. But that is a whole other thing, the Fimi Palm is all about portability and convenience at the end of the day.

Whatever you decide, just do your research and make sure what you are buying is right for you and your situation.

Please note: Posts occasionally contain affiliate links, you will not pay any extra for the products but I will receive a small commission for the sale, which allows me to write more content like this.

 

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Install Google Analytics 4 to Shopify | Analytics snippet does not look valid https://www.stevenlitton.com/ecommerce/install-google-analytics-4-to-shopify-analytics-snippet-does-not-look-valid/ https://www.stevenlitton.com/ecommerce/install-google-analytics-4-to-shopify-analytics-snippet-does-not-look-valid/#respond Sat, 19 Dec 2020 23:47:30 +0000 https://www.stevenlitton.com/?p=8531 The post Install Google Analytics 4 to Shopify | Analytics snippet does not look valid appeared first on Steven Litton | Digital Media Specialist.

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If you are getting the ‘Analytics snippet does not look valid’ error then you can follow these simple steps to get your Google Analytics code installed on your Shopify store. If you prefer, you can watch the video on how to do it below.

Installing Google Analytics to Shopify was as simple as pasting a UA code in to a field in the preferences menu. That was before Google updated the Analytics tag to version 4 and in turn changed the the tracking code. Unfortunately Shopify haven’t reacted to this quickly enough, so people using the new tags can’t add them in to the preferences menu. This is just a quick way to get it installed in the meantime.

You will not need to be a developer to do this but you will need to update the code in your theme. It is advised to duplicate your theme before doing this, so you have a backup of the theme if things go wrong. But don’t worry, this is a simple change and that is just a precaution, better safe than sorry! You can do this under ‘Online Store’ in the ‘Themes’ menu but selecting ‘Duplicate theme in the actions menu’.

Install google analytics in Shopify - Duplicating theme

From the same theme menu, if you select ‘edit code’ from the dropdown it will open the code editor. In the left hand side select the file called ’theme.liquid’ under the ‘Layout’ section. Then you need to find this tag </head>, it is on around line 165 in most themes, you can search for it using ctrl + f or cmd + f on a Mac. Once you have located it, you need to paste your Google Analytics tracking snippet just above it. Now hit save in the top right of the page.

Analyics snippet does not look valid - Install Google Analytics to Shopify
Install Google Analytics to Shopify - adding analytics tag

Once this is done, you can head over to Google Analytics and test it in the ‘real time’ reporting section. All you need to do is click on a few pages of your website and it should start to come up in Google Analytics.

Analyics snippet does not look valid - testing analytics tag

Eventually Shopify will fix the Google Analytics tracking box and then you are free to move the code out of the theme template and back in to the admin preferences. The benefit of doing this is that you can switch the theme and your Google Analytics tracking will still work. If you do decide to switch to a new theme in the interim period of them fixing, just make sure the tracking code is present.

Install Google Analytics 4 tracking code to Shopify Video

Install Shopify Conversion Tracking for Google Analytics 4

If you want to record the number of sales and conversion amounts then you can find out how to do that here with the example code supplied. 

The post Install Google Analytics 4 to Shopify | Analytics snippet does not look valid appeared first on Steven Litton | Digital Media Specialist.

]]> https://www.stevenlitton.com/ecommerce/install-google-analytics-4-to-shopify-analytics-snippet-does-not-look-valid/feed/ 0 Autofocus For Manual Lenses | Continuous Autofocus For Vintage Lenses https://www.stevenlitton.com/video-gear/autofocus-for-manual-lenses-continuous-autofocus-for-vintage-lenses/ https://www.stevenlitton.com/video-gear/autofocus-for-manual-lenses-continuous-autofocus-for-vintage-lenses/#respond Sun, 08 Nov 2020 10:15:26 +0000 https://www.stevenlitton.com/?p=8152 The post Autofocus For Manual Lenses | Continuous Autofocus For Vintage Lenses appeared first on Steven Litton | Digital Media Specialist.

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Image copyright DJI

Continuous autofocus for manual lenses is something that a lot of people would love to have. I personally have a good range of vintage, cine, and older lenses that I love to use but the lack of single autofocus for photo and continuous autofocus for video can limit their usage.

Why Use Manual Lenses?

Manual lenses are much more affordable than more modern automatic lenses. A lot of the cost aside from the glass is attributed to the stabilisation and autofocus features. You can get incredibly sharp and characteristic manual lenses for very reasonable prices. The best part is that almost all DSLR/Mirrorless camera bodies can be adapted to use them.

Why do you need autofocus on a manual lens?

Now there will be people that say “you don’t need autofocus, it’s a cine lens!”. Which is fine when you have a steadycam operator, focus puller, and someone directing the action on a nice big monitor.

But for single shooters, autofocus would be useful on a manual lens for situations like interviews where you want a really shallow depth of field or you want to track a subject moving from one spot to another coming toward or away from the camera. You can use a manual follow focus system but this can be problematic when working alone. Having the camera take care of focus free’s you up to do other things.

I think the introduction of cameras like the Blackmagic Pocket 4K and 6K has really shown the modern reliance on continuous focusing technology, that being a dealbreaker for many people. Now you can have autofocus on a cinema camera if that is what you need.

How can you make a manual lens autofocus?

There are a lot of new systems that use Lidar technology to bring autofocus to manual lenses. Lidar is a way of measuring distance by illuminating the target with laser light and measuring the reflection with a sensor. This can then be used to create 3d interpretations of the environment. To utilise this technology you need a lidar sensor to gather the information, software to interpret it, and then a focus system to use that information to pull focus.

How much does it cost to do this?

The DJI Ronin S2 utilises Lidar autofocus, DJI is already well versed with using Lidar technology in their drones for both positioning and surveying purposes. The 3d focusing module is a separate purchase and is available for £149. The Ronin app handles the focusing information and then you need the focus system which also comes in at around £149 (included in the combo package). At present, you need the Ronin S2 to use the 3D focus but this should get more compatibility in the future. I personally don’t see as a downside, because you are likely to be using a gimbal with a manual lens anyway to keep your shots steady. All together with the gimbal, you are looking at about £989 ($1300). So it isn’t a cheap setup but if you have a lot of manual lenses then it can really bring a lot of value. You can offset it against the amount a focus puller or renting/purchasing additional lenses would cost.

There are other options around, for people using the Tilta Nucleus focusing system there is a Lidar add-on from CDA-TEK called the AFX – Autofocus Adapter, this is currently only available through pre-order on IndieGoGo. This is also compatible with their existing remote control for the Blackmagic cameras. All together you are looking at over £1000 for this option though, so it is a more expensive solution and you don’t get the additional gimbal functionality.

Autofocus For Manual Lenses | Continuous Autofocus For Vintage Lenses

Video copyright DJI

How accurate is Lidar autofocusing for manual lenses?

From the tests I have seen, it is very accurate. It does have occasional hiccups for certain types of movement but part of this comes down to the software doing the tracking. This can only improve and you wouldn’t need to buy new parts or spend extra money on firmware updates. Lidar focusing systems have the benefits of not having to focus hunt as noticeably and aren’t impacted by low light situations.

Is it worth it retrofitting autofocus to a manual lens?

In my opinion, yes. It brings new uses to lenses that you otherwise just couldn’t use due to practicality reasons. It’s a great option for times when you need to be getting a shot but can’t be hands-on with the camera the whole time. This makes it the ideal solution for people filming themselves or for use on a B camera whilst you work on your primary camera. It is also an option for those using smaller sensor cameras like the Panasonic GH5 to get a bit of a continuous autofocus upgrade. 

Please note: Posts occasionally contain affiliate links, you will not pay any extra for the products but I will receive a small commission for the sale, which allows me to write more content like this.

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