Since the introduction of Google Analytics 4, events have changed a little from the Universal Analytics days. We still have the option to create tags in the Google Analytics dashboard or to use Google Tag Manager. In this article, we are going to look at just setting events up directly in GA4.
The standard events in GA4 are pretty good and include some useful metrics like page view, search, click and form submit. We are just going to expand that a little.
Track Phone Call Clicks as an Event in Google Analytics 4
First off I like to track phone call clicks, this isn’t a perfect metric to track but I like to get an idea of how many people are clicking the phone links on my websites day to day.