Since the introduction of Google Analytics 4, events have changed a little from the Universal Analytics days. We still have the option to create tags in the Google Analytics dashboard or to use Google Tag Manager. In this article, we are going to look at just setting events up directly in GA4.
The standard events in GA4 are pretty good and include some useful metrics like page view, search, click and form submit. We are just going to expand that a little.
Track Phone Call Clicks as an Event in Google Analytics 4
First off I like to track phone call clicks, this isn’t a perfect metric to track but I like to get an idea of how many people are clicking the phone links on my websites day to day.
Track Email Clicks as an Event in Google Analytics 4
The next one I like to track is email click tracking. This is useful for tracking email leads outside of the contact forms. These will be covered under form submit and we could drill those down by page.
Track Success Page URLs as an Event in Google Analytics 4
The last one we will look at is success page tracking. Having multiple forms on the page can make the form submit action a little too broad. This is useful if you have a contact or newsletter form that leads to a success page. We can then track that URL and we know we are tracking the correct form.
How to View Event Data in Google Analytics 4
Now we have all of our events we can look at how to view the relevant information in the GA4 dashboard. We will look at how to view events separately and how to view them by referrer and page.
Need Help with GA4?
Hopefully, that has helped you get started with events in GA4. If you need further assistance with GA4 in a professional capacity then please feel free to drop me an email using the form below and I will get back to you as soon as possible.
